Some really tight print work by French dude, Xavier Encinas.
Category: Design
Graphic design as a strategic business tool
The Gap, Herman Miller, Morningstar, and others that use graphic design as a strategic business tool, take advantage of an obvious, but nonetheless often ignored fact. Things that people see affect them.
It still amazes me that so many large companies (and small) ignore the visual aspects of their business. It almost seems like they just don’t care or think that it’s not important. Unknowingly to them, it is.
Great article over at Aiga.org.
Umeric
Lambo LA
Helvetica – The Movie
Most people will think this is ridiculous but not many realize how important Helvetica has been in the way we communicate. You’ve probably seen Helvetica more than once today. It’s everywhere and to think that it was created almost 50 years ago and how it is affecting our way of life now is pretty amazing.
Can’t wait to check this one out.
VW Features – Jetta
Very cool site where you can configure your Jetta and then crash it into a UFO. Love the design and the overall concept.