I came across this site this morning and found it to be very interesting. Local artists have built a mini Prada boutique on an isolated road in western Texas which acts more like a scuplture than an actual retail store. Apparently the door is sealed. Very interesting marketing idea and I love the contrast between the modern design of the building and the high-fashion of the shoes against the rural uncivilized landscape. Not sure how much of a positive affect this will have on their brand since no one passes down that road. Very interesting and creepy at the same time.
