I came across this site this morning and found it to be very interesting. Local artists have built a mini Prada boutique on an isolated road in western Texas which acts more like a scuplture than an actual retail store. Apparently the door is sealed. Very interesting marketing idea and I love the contrast between the modern design of the building and the high-fashion of the shoes against the rural uncivilized landscape. Not sure how much of a positive affect this will have on their brand since no one passes down that road. Very interesting and creepy at the same time.
4 thoughts on “Prada Marfa”
How is this creepy? It’s a building in a desert.
The point of it is not to “have a positive effect on the brand” Prada–the did not build it or sponsor it. It is also not a “marketing idea”.
It’s an ART PROJECT.
Beautiful. I just Love it.
that’s really cool !
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