

Brilliant advertising for Jeep by Bates Y&R, Copenhagen, Denmark. I love simple but powerful advertising like this.
AisleOne. A visual journal on design, photography, film, music and culture.


Brilliant advertising for Jeep by Bates Y&R, Copenhagen, Denmark. I love simple but powerful advertising like this.

Jack is still in school and he’s already and excellent designer. His work is top notch.

Well after 4 great years my first gen 17in Powerbook G4 had died. The drive has crapped out and I am also getting some weird errors that might be from the logic board. It was definitely time for a new machine so I picked up a 24in Intel iMac and let me tell you… this thing fucking rocks! I did want a quad Mac Pro with a massive cinema display but then I saw this one and that changed. This machine is more than capable of running all the graphic apps I need without a hiccup. The new Apple keyboard is also a work of art on it’s own. Love it.
I also installed the new version of OS X and it is pretty impressive. Time Machine is nice but the UI design is just plain awful. Not sure what they were thinking with this one but I don’t see what’s the deal about the new look of the dock. Sure it’s not amazing but it’s also not as bad as everyone is making it out to be. The one issue I have with the dock are the small glowing orbs that indicate a running app. You can barely see them. There other visual issue is the transparency of the main menu at the top. Some one remind me why I need to see what is behind the menu? One new feature that is great… when you press command + shift + 4 to take a selected screenshot, you get the pixel dimensions next to the cursor and you can also press the space bar to move the selection. Very cool.

I love this article by Smash Magazine about sites that use large typography. I personally love big bold type. It creates large positive and negative spaces that transform into shapes of their own. Working with large type becomes more than just setting a block of copy at 12 points. It becomes the design.

Photo: Dean Kaufman
Great article by New York Magazine on Massimo and Lella Vignelli and their contributions to the world of design. I own an original copy of the 1972 NYC subway map designed by Massimo and I must say it is one of the most well designed pieces I’ve ever seen. It’s functional and beautiful all at once unlike the current map.
In designing the logo for Bloomingdale’s, for instance, they knew they had to deal with a lot of circular shapes: o’s, a B, a d. So they stripped the “feet??? off the letters, and made curves the logo’s main asset.

by David Carvalho
Design Supremo is a brand new website, a creative hub, a design playground where people who appreciate that special touch can come and buy original, often limited edition objects of desire that are totally exclusive to the website. Design Supremo provides a commercial outlet for designers, helping with the manufacture and marketing of their products, and making them exclusively available on the website.