Open Cycle

Open Cycle

Open Cycle

Open Cycle

Open Cycle

Open Cycle

Open is a bike company that develops high-end mountain bikes, who’s guiding principle is “Relentless Simplicity”. They stick to this is in every aspect of the company, from product line-up all to way to the industrial and graphic design of their frames. These have to be some of the most beautiful bikes I’ve ever seen. Not only are they made out of carbon, and weight almost nothing, they sport a streamlined frame design, and a very minimal graphics. Something that is almost never seen in the cycling community. Most brands slap their logos all over their bikes, but Open has shown great restraint, and it has paid off.

Beautiful.

Whitney Museum Graphic Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Experimental Jetset recently launched a new website with a ton of amazing new work. One of the projects that stands out for me is the identity work they did for the Whitney Museum of American Art in NYC. EJ developed the graphic identity, and Whitney’s in-house design team used the system to design all the pieces.

I’m going to have to visit the museum and grab as much printed stuff as I can. Looks stunning.