7 Comments on "The NeXT Logo"

  • Ben says

    When Paul Rand brought this proposal to Steve Jobs he “presented” it in a very unusual way. Instead of pitching the logo, Rand just slide this book over in front of Steve and watched quietly and he looked through and studied the pages.

    Supposedly not a word was said until Steve reached the end and got up and said “You’ve done it.”

    One of my professors told me this, I can’t comment on how much of an urban legend it is or isn’t, but it’s a nice story.

    • In the Imprint article, Heller mentions a similiar story where Rand just dropped off the book and waiting in his hotel room while Jobs reviewed it.

  • Ben, that certainly does sound like an apocryphal tale, but a nice one nonetheless.

    I’m half an half about the NeXT logo. Sometimes I love it, sometimes I hate it.

  • iancu says

    Mr Rand told a different story to his students, as can be read in the ‘Paul Rand, Conversations with Students’ book — I’ve posted the pages on my blog: http://iancul.com/?p=3504


    • That is great. Thanks for the link.

  • iancu says

    My pleasure.

  • Ben says

    Straight from the man himself! Thank you for the link Iancu!