Image above is from Things To Look At.
Here’s a great book that’s just been released by Lars Müller Publishers titled Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940–1970. Designed by Norm and set in their typeface Replica (thanks Jonathan!), it features the brilliant work of the in house design studio at J. R. Geigy AG, most of which was created for the medical industry. Geigy was based in Basel and the work helped spread the International Typographic Style with its minimal approach and by employing designers such as Karl Gerstner, Jörg Hamburger, Toshihiro Katayama and Armin Hofmann.
Corporate Diversity displays Swiss graphic design at its best and rivals the classic ABC Verlag book, Publicity and Graphic Design in the Chemical Industry. It makes a great addition to any collection.
A short film was created on the exhibit that accompanied the book.