Corporate Diversity : Swiss Graphic Design by Geigy


Image above is from Things To Look At.

Here’s a great book that’s just been released by Lars Müller Publishers titled Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, 1940–1970. Designed by Norm and set in their typeface Replica (thanks Jonathan!), it features the brilliant work of the in house design studio at J. R. Geigy AG, most of which was created for the medical industry. Geigy was based in Basel and the work helped spread the International Typographic Style with its minimal approach and by employing designers such as Karl Gerstner, Jörg Hamburger, Toshihiro Katayama and Armin Hofmann.

Corporate Diversity displays Swiss graphic design at its best and rivals the classic ABC Verlag book, Publicity and Graphic Design in the Chemical Industry. It makes a great addition to any collection.

A short film was created on the exhibit that accompanied the book.

You can also see more images of the book here and here or purchase a copy for yourself from Amazon.        

6 thoughts on “Corporate Diversity : Swiss Graphic Design by Geigy

  1. Small correction: Geigy wasn’t a design studio, it was a chemical/pharmaceutical company. All the design was done by their in-house team.

  2. I’ll be getting this book. My father worked for Geigy in Trafford Park UK and as a teenager I remember being exposed to a lot of swiss design. It’s no wonder that I now have an admiration of this great period in design history

  3. Hey guys, just curious, I don’t believe the Geigy company still exists, so does anyone know who owns the copyright to this design work? would it have been owned by the company, or the individual designers? just curious, cheers!

  4. I have recently done a work on the Geigy’s Graphic Designs Genelaogy (regarging its candidacy to the british design awards), this is, the influences throughout graphic design history that have had an effect on this designs, or the styles on which this designs have based on throughout history to end up to be what they were those days in between 1940–1970.
    But I have found no information of the book itself’s design, not the content of it but the way it has been writen and the image composition, etc.
    My problem is that I am supposed to do the same I did with the content (write a genealogy of the designs) but with the book format. No idea of how to start.
    I would appreciate if you could help me somehow.

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