Can You Name This Typeface?


I was chopping up some boxes today for recycling and I noticed this Scientific Atlanta logo on one of them. At first glance I immediately thought it was Helvetica , but on closer inspection I was wrong. You can see that the “a” and “t” are slightly different than the forms found in Helvetica and the overall width of the face is wider.

Personally I’m not sure which typeface this is. Do you? Part of me thinks it’s not Helvetica and part of me thinks it’s so close to it that it might be and old or new variation of it. Or it’s possible that they commissioned someone to create a special face for them based on Helvetica.

What do you think?        

18 Comments on "Can You Name This Typeface?"

  • Definitely looks like a Helvetica clone! The “a” and the”t” both look more like Arial, but the “a” is cut off very sharply. To me, it looks like Olnova Bold a free font from something called Jabroo.

  • Google searched for “Scientific Atlanta typeface”. Found a Brand Identity guide to the organization.

    Turns out its Helvetica Neue 73 Bold Extended.


  • Sandro says

    No it is not, it has different aperture and joint than Helvetia Neue 73 Bold extended.

    Back to search again. 😀

  • Antonio says

    Nice find. Weird, the logo in that brand guide is definitely using Helvetica. I wonder why the logo I posted is different. Also, this logo doesn’t look extended at all.

  • Stef says

    Hmm, looks very, very like Helvetica Neue to me. If not Extended, then possibly 75 Bold instead?

    Perhaps it’s been distorted a little in the process of printing it onto the boxes, or perhaps it’s been deliberately tweaked as part of the logo design process?

  • Sandro says

    It is Helvetica Neue Bold just with customized lowercase a.

    Hope it helps.

  • Kevin says
  • Sandro says

    Id guide different than logo?
    Hm, maybe this logo is an older version or something like that, in the end we all know that it is customized a.

  • Sandro says
  • Here’s the logo off of my cable box:

  • Antonio says

    Some awesome discoveries.

    I did a comparison between Arial, Akzidenz Grotesk and Hass Unica. Unica is very very close but the “a” and “t” in Akzidenz is very similar as well. This logo could be a mix of a few typefaces.

  • Sandro says

    Antonio where did you get that full text Haas Unica?

  • Antonio says

    Sandro, I have the font.

  • Sandro says

    I mean how, it is not available for buy. Or you bought it before 2004?

  • Antonio says

    I’ve had it for a while. Got it before 2004.

  • Antonio says

    I guess the consensus is that it’s Helvetica. It’s too close to not be but those a’s and the extended feel still have me thinking.

  • neogrey says
  • Antonio says

    The “a” isn’t the same.