I’d Like My Annual Report Well Done Please!

Well Done

My pal Leah Faust sent me this article today. Croatian agency Bruketa & Zini? has created an annual report for a large european food company that needs to be bake in an oven before it can be read. “Well Done” contains blank pages printed with thermo-reactive ink that reveal text and images after being in the oven for 25 min. I’m blown away by the brilliance of it.