Polaroid Branding

Polaroid Branding

In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton.

To my enjoyment, Paul has blog where he’s written about the branding and gives a little insight on what went into developing this brand. This info is pure gold, and hopefully it remains available for a long time.

Salone Posters

Salone posters

The Salone Internazionale del Mobile is a trade fair that was formed in 1961 that is a showcase of excellent Italian furniture. Dwell has featured a great gallery showing the evolution of the event posters. My favorites are pictured here. Both were designed by by Alberto Longhi, the top in 1968, and the one below was done in 1976. You can find some additional information here.

IL Magazine

Il magazine

IL Magazine, the monthly news magazine of Italian financial newspaper, Il Sole 24 ORE, sports a fresh new design and layout by Francesco Franchi. Really nice work, and I love the cover.

The new ‘IL’ lettering was created by Christian Schwartz and all the typefaces used in the magazine are designed by Kris Sowersby.

Francesco also informed me that the grid that he used for the redesign was designed by Karl Gerstner. Very sweet.

You can see a Flickr set of the some of the spreads. Great work.