Minimal Diet Coke Packaging

Minimal Diet Coke Packaging

Diet Coke has announced that they’re permanently changing the packaging of the Diet Coke cans to this beautiful, minimal and bold design created by Turner Duckworth. The cropping and scaling of the logo creates some interesting white space, and I this design will definitely stand out on the shelves. Diet Coke has reported that the new look is performing really well. More at Creative Review.

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Herb Lubalin: American Graphic Designer 1918—81

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Here’s another gem from Unit Editions. A limited edition monograph featuring the work of Herb Lubalin. This book covers Herb Lubalin’s, from his beginnings in advertising, to his status as one of the most influential graphic designers of the last century.

The book is edited by Adrian Shaughnessy, Tony Brook and Alexander Tochilovsky, and designed Spin.