“Good design is as little design as possible.”
Damn right. Words to live by.
Dieter Rams is one of the most influential industrial designers of this past century. Jonathan Ive, Senior Vice President of Industrial Design at Apple, is heavily influenced by Rams’ work. You can see huge similarities between Apple and classic Braun products in their simplicity, beauty and function.
From November 18 – March 14, The Design Museum in London is having an exhibition titled “Dieter Rams Less and More“. The exhibition will showcase Rams’ inspiring designs for Braun and Vitsœ. I might have to head to London just to see this.
To satisfy your fix, here’s a short documentary of Rams, a Dieter Rams Flickr group and a Braun Flickr group showcasing the classic Braun designs.
I’ve been searching for months and months now for a single copy of Die Neue Gesellschaft, a political magazine that was art directed by Helmut Schmid, but they seem to be extremely rare. I was able to get in touch with some people who curate Schmid’s work and they sent over some original scans of the covers which are just gorgeous. I’m trying to get them to send over more but they haven’t replied to me in a while. In the meantime drool over these. This design was first used in 1974 with issue #7 and remained in use until 1981.
Honestly, I would pay good money for a complete set of these. I’m so obsessed with them.