Branding the Museum of Arts and Design

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I’m loving the branding work done by Pentagram for the reopening of the Museum of Arts and Design in NYC. The use of the MAD acronym is a nice touch which opens up so many possibilities. For the logo they created a new face called MAD that is made up of circles and squares which mimics the museums location.

In the blog entry, Michael Bierut explains their process, which includes some sketches of the logo.        

Small Victories

Today I visited Experimenta’s site and noticed that they have some tasty new work up. The project seems to be for a fashion designer called Lela Jacobs which includes an A2 poster and a look book. The work makes use of Helvetica and Courier. Very nice indeed.

They also reviewed the typeface National. What a gorgeous face.        

Now Showing/Barcelona

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Darren from Six and of WIWP fame contacted me about an art exhibition called Now Showing that explores the lost art of the film poster. Artists who’s work is on display include: Build, Hellovon, Non Format, Corey Holms, David Pearson, Marian Bantjes, Tomer Hanuka, Wallzo, James Joyce, Yuko Shimizu, Siggi Eggertsson and Many More.

The show is currently in Barcelona at the Vallery gallery from Sept. 18 – Oct. 18. Here’s a Flickr set of the Barcelona show where you can also purchase the posters from.