rw/2 Identity Design

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Stunning identity design for photography studio rw/2 by Sebastian Gram while working with Hello Monday. Excellent choice of color, love the minty green, and great use of white space. The grid brings all these elements together to create a superb design.

Via Jason Alejandro        

8 Simple Ways to Improve Typography In Your Designs

I wrote this article for Smashing Magazine and it was published last Friday on their site. I’m re-publishing it here for your reading pleasure. Enjoy.

Many people, designers included, think that typography consists of only selecting a typeface, choosing a font size and whether it should be regular or bold. For most people it ends there. But there is much more to achieving good typography and it’s in the details that designers often neglect.

These details give the designer total control, allowing them to create beautiful and consistent typography in their designs. While these details can be applied across different types of media, in this articles we’re going to focus on how to apply them to web design using CSS. Here are 8 simple ways you can use CSS to improve your typography and hence the overall usability of your designs. Continue reading “8 Simple Ways to Improve Typography In Your Designs”

What is a Pylon?

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Interesting concept by the folks at FWIS. The purpose of their initiative is to establish a new typographic term that defines the missing areas of a stencil typeface. They call it a “pylon”. I do appreciate the effort but I have to agree with Steve who commented:

The named typographic parts or details (serifs, crossbars, etc.) refer to the actual form of the letter and not the white space around it with the only exception being a counter. If white space were considered a physical thing then a pylon, which also is a physical object, could be an appropriate term.

He’s right. There is no reason to name this area because it’s just part of the white space surrounding the letter form. It already has a name, it’s “white space” or “negative space”. Counters are different because they’re completely surrounded by the letter form.

What does everyone think about this? I’d love to read your comments.

Via Jason Alejandro        

Read Between the Leading

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Aaron Heth and Matt McInerney, both students at the Savannah College of Art & Design, have created a podcast called Read Between the Leading that focuses on design and typography. They’ve only done 4 episodes but so far the discussions have been intelligent, engaging and interesting. This show is going to be big.

For episode 4, Aaron and Matt invited me on as a guest and we chatted about grid systems and the new Tropicana packaging. Have a listen and definitely check out the previous episodes as well.

And for all those Twitter users out there, Aaron and Matt also created Typoholism.com, a single serving twitter app that searches twitter for the hashtag #typoholism and displays it on this page.