Minimal Diet Coke Packaging

Minimal Diet Coke Packaging

Diet Coke has announced that they’re permanently changing the packaging of the Diet Coke cans to this beautiful, minimal and bold design created by Turner Duckworth. The cropping and scaling of the logo creates some interesting white space, and I this design will definitely stand out on the shelves. Diet Coke has reported that the new look is performing really well. More at Creative Review.

Via Effektive

Braun TG 60

Braun TG 60

Not much to say about the TG 60, it speaks for itself. I wish more brands would go back to a more minimal, beautiful design aesthetic like this. Apple and Nest are starting that movement, but most companies still have a long way to go. I recently had an ADT security system installed in my home, and the components are hard to look at, especially the huge keypad next to my door. It’s a shame that most companies don’t value good design.

More Braun goodness at Das Programm.