Milwaukee Police Department

Milwaukee Police Department

This was a pleasent sur­prise. The Mil­wau­kee Police Depart­ment recently launched a beau­ti­ful and infor­ma­tive web­site for itself. It was designed by Cramer-Krasselt pro-bono and devel­oped by LISS Inter­ac­tive. The great design is a big plus, but what strikes me the most about this web­site is how the con­tent is eas­ily acces­si­ble and pre­sented in a clear way. This is a great exam­ple on how good design can edu­cate and inform the peo­ple. My only issue with the site is the over­done par­al­lax effect.

6 Comments on "Milwaukee Police Department"

  • That is fresh.

  • The site does look great and is easy to nav­i­gate, unde­ni­ably. The con­tent is engag­ing and this site launch is a very brave move for the The Mil­wau­kee Police Depart­ment. And their cre­ative agency. But the imagery and tone of the site often seems to reduce what I can only imag­ine to be extremely seri­ous police work to a kind of gritty glam­ouri­sa­tion of guns and the ‘fight against crime’ (par­tic­u­larly the home­page ‘riot van’ image). Fur­ther ref­er­ence: see imagery for umpteen cur­rent Xbox/PS3 com­bat games, or assorted con­tem­po­rary crime series and action movie adver­tis­ing. To me, the site feels pretty inap­pro­pri­ate, visu­ally. But this site is def­i­nitely one to watch develop – and if noth­ing else it may kick off some dis­cus­sion and debate on the tone of the site. I for one would like to see some more real news pushed right to the front with directly sup­port­ing imagery and and less stylised imagery. I’m ready to eat my words of course, as I can envis­age this site doing won­ders for MPD’s recruit­ment and cit­i­zen engage­ment. Just so long as it’s not attract­ing all the wrong peo­ple for all the wrong reasons.

  • Hi Danny, you def­i­nitely have a valid point. The same con­cerns were raised by some­one else on Twit­ter. While I agree that the site could ben­e­fit from non-violent imagery, I also feel that in real­ity this is what a major­ity of their work entails. I think it would do them a dis­ser­vice to sugar coat what they do because it is dis­turb­ing to us. To me, the visual tone makes them out to be heros and I also get a sense of pride. They’re high­light­ing the most dif­fi­cult and dan­ger­ous aspects of their jobs, because they’re proud of what they do. It’s an honor to them.

  • Thanks for the reply Anto­nio. (Admire what you’re doing here by the way!) I guess my point was that the imagery DID seem to glam­ourise what MDP do – and I DO see a sugar coat­ing in this imagery. I’ve no objec­tion to see­ing pic­tures of guns and riot vans on the home­page – if it is authen­tic at it’s heart. Crime-related death and vio­lence is always ter­ri­ble and ugly, but this imagery is any­thing but ugly. I’m sure there is lit­tle glam­orous about the Department’s activities.

    But hav­ing said all that, I do pick up that strong sense of pride you men­tion and (even more impor­tantly) a real sense of TRUTH — but the words do that. The cre­ative intel­li­gence that has clearly been applied to the site – both in its design and it’s over­all com­mu­ni­ca­tion con­cept – is much more mean­ing­ful to me, in fact it’s pretty inspi­ra­tional to see such a well thought out project. This site prob­a­bly holds some of the most mean­ing­ful con­tent around and I think that as long as they report it, this will remain the site’s strength, long after this pho­tog­ra­phy has been replaced. Thanks for the post, I look for­ward to even more chal­leng­ing stuff from Aisle one in the future!

  • I agree that the con­tent is what makes this site so great. Hope­fully they keep it up. Thanks for reading!

  • Brenda Malone says

    I dis­agree with most. While the site is cutting-edge, I think it has lost its pur­pose of inter­act­ing with the cit­i­zens and partners.

    The site is GREAT for offi­cer recruit­ment, but would scare the bee­je­sus out of the ordi­nary cit­i­zen who just wants to find out some infor­ma­tion. This can­not be the Police Department’s main site.

    90% of what police offi­cers do is social inter­ac­tion. Not riot gear and tank trucks.