Over at the blog We Made This, there’s a scan of an article in a 1975 issue of Design Magazine that covers the construction and guidelines for the 1976 Montreal Olympics Logo designed by Georges Huel. It’s interesting to see how the logo was developed over a grid system.
The logo represents a podium, a running track, the letter M and the olympic rings. Simple and brilliant. I personally prefer this mark over the one created by Otl Aicher for the 1972 Olympics.
8 thoughts on “1976 Montreal Olympics Logo”
I’ve always loved this logo, but I thought it was primarily supposed to be a maple leaf (which seemed like a brilliant handling of the rings). I hadn’t considered a podium, which makes it that much stronger!
I don’t like the logo because it looks aggressive to me. It has resemblances of a fist, brass knuckles and “the finger”.
I think it’s lovely. Really nice. Shame someone didn’t show whoever was responsible for the London 2012 Olympic Logo. http://www.london2012.com/about/our-brand/using-the-brand.php – shocking design to say the least.
Wow, great find. Thanks for posting.
….but how dare ye smite Aicher with your words. Tsk Tsk. ; )
I agree with Blaise. My first impression looking at this logo is the fist and the finger before reading about it.
I too prefer this one over the archer one, however I still think Mexico’s one (1968) is the best:
Good post, but I do agree with Blaise on this one.
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