ITC Lubalin Graph

lubalingraph.jpg

I’m not much of a serif guy but I do love ITC Lubalin Graph. It’s basically a serif version of Avant Garde designed in 1974 by Herb Lubalin. The forms are identical in both typefaces, but Lubalin Graph contains slab serifs giving it the beauty of Avant Garde but with a more traditional feel. I know there’s an alternates version that contains special slanted letters and ligatures but I can’t find it anywhere. The entire family can be had for around $200 which includes Extra Light, Book, Medium, Demi and Bold. I might have to invest in this. There is also a condensed version but I doesn’t look that great.

If anyone has anymore info about this face or the alternates version, please shoot me an email. Thanks.

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Posted on February 12, 2008 by Antonio in Typography.

Tags: , , , , , , .

Big fans of Lubalin Graph:
http://athleticsnyc.com
(see logo)

Comment by James Ellis — February 12, 2008 @ 4:34 pm

How about Archer by Hoefler & Frere Jones or Stymie by Morris Fuller-Benton?

Comment by Christine — February 12, 2008 @ 4:39 pm

Here’s more info on the alternates. http://www.typophile.com/node/39158

Comment by Duane King — February 12, 2008 @ 6:39 pm

One of my favorite fonts tho ;)

Comment by Nvane — February 12, 2008 @ 6:53 pm

Christine, Stymie is nice, not too crazy about Archer, the “c” is weird, but I think Lubalin just has a uniqueness to it that these don’t.

Duane, thanks for that link. So it seems like the alternates haven’t been digitized which is very unfortunate. Someone needs to get on that ASAP.

Comment by Antonio — February 12, 2008 @ 6:59 pm

Amen to that. I would love the alternates. I’ll check in with my buddy Justin Kay of Discover Upnorth to get the scoop straight from him. He’s pretty well informed on photo type conversions.

Comment by Duane King — February 12, 2008 @ 7:21 pm

Ok cool. Let me know.

Comment by Antonio — February 12, 2008 @ 8:22 pm

pardon the delay on this (was out of town) - thanks for the heads up duane.

the alts on this definitely are not digitized. i got a specimin form an old letraset catalog i used for reference to build out my own when needed.

Comment by jtk — February 15, 2008 @ 9:03 pm

Justin, thanks for the update.

Comment by Antonio — February 15, 2008 @ 10:25 pm

LG is one of my favorite fonts. You could just make the ligatures yourself.

Comment by Georgios — February 20, 2008 @ 1:25 am

I just might have to Georgios.

Comment by Antonio — February 20, 2008 @ 10:48 am

Anyone care to post a decent scan of the letraset catalogue?

Comment by Aaron — June 23, 2008 @ 12:54 am

Aaron, I haven’t seen one. If I find it I will be sure to post it.

Comment by Antonio — June 23, 2008 @ 11:16 am

here you go everyone: http://flickr.com/photos/justinthomaskay/2603924941/

Comment by justin kay — June 23, 2008 @ 12:22 pm

Rock and roll

Comment by Aaron — June 23, 2008 @ 7:42 pm

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