ITC Lubalin Graph


I’m not much of a serif guy but I do love ITC Lubalin Graph. It’s basically a serif version of Avant Garde designed in 1974 by Herb Lubalin. The forms are identical in both typefaces, but Lubalin Graph contains slab serifs giving it the beauty of Avant Garde but with a more traditional feel. I know there’s an alternates version that contains special slanted letters and ligatures but I can’t find it anywhere. The entire family can be had for around $200 which includes Extra Light, Book, Medium, Demi and Bold. I might have to invest in this. There is also a condensed version but I doesn’t look that great.

If anyone has anymore info about this face or the alternates version, please shoot me an email. Thanks.        

15 thoughts on “ITC Lubalin Graph

  1. Christine, Stymie is nice, not too crazy about Archer, the “c” is weird, but I think Lubalin just has a uniqueness to it that these don’t.

    Duane, thanks for that link. So it seems like the alternates haven’t been digitized which is very unfortunate. Someone needs to get on that ASAP.

  2. pardon the delay on this (was out of town) – thanks for the heads up duane.

    the alts on this definitely are not digitized. i got a specimin form an old letraset catalog i used for reference to build out my own when needed.

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