BVD recently updated their site with some great new work, one of which is this beautiful 7-Eleven branding. Unfortunately for us US folks, it looks like it’s just for the European market. We have to settle for this crap.
Incredible work from Studio 2br.
In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton.
To my enjoyment, Paul has blog where he’s written about the branding and gives a little insight on what went into developing this brand. This info is pure gold, and hopefully it remains available for a long time.