Over at the Helvetica Film blog Gary Hustwit mentions in one of his posts that US currency uses Helvetica for the numbers at the bottom right corner of each $5, $10, $20, and $50 bills. I never knew that this. Pretty sweet.
The rules to the giveaway were simple: the first 15 people who could show they had something with Helvetica on it on their person (like printed on their shirt, or something in their pockets, etc.) got the goodies. Michael Bierut, who had done the post-screening Q&A with me, reached into his pocket and pulled out a five dollar bill. Then it dawned on me… Helvetica is on the US currency!