Well it seems like everyone is talking about the new logo for the 2012 Olympics in London so I guess I’ll add in my 2 cents. Even though I’m not crazy about it I do love that they took a chance and did something risky instead of the same old sports style logo that we always see. I like the idea behind it but in my opinion it’s hard to read and the typeface just isn’t doing it for me. I get what feeling they’re trying to get accross here with the type, but I think there are much better options out there to choose from. The colors are working for me and the site feels really nice, but it does have a very trendy “the 80’s are back” feel to it all that won’t last forever. Good idea, but execution. You have to give credit to Wolff Ollins for being so brave. It’s definitely not boring.
It is silly how everyone is London is flipping out over this logo. They have even started a petition to have it redesigned. Stupid. Just accept it and over time you will get use to it.