Polaroid Branding

Polaroid Branding

In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton.

To my enjoyment, Paul has blog where he’s written about the branding and gives a little insight on what went into developing this brand. This info is pure gold, and hopefully it remains available for a long time.

Salone Posters

Salone posters

The Salone Internazionale del Mobile is a trade fair that was formed in 1961 that is a showcase of excellent Italian furniture. Dwell has featured a great gallery showing the evolution of the event posters. My favorites are pictured here. Both were designed by by Alberto Longhi, the top in 1968, and the one below was done in 1976. You can find some additional information here.

G-Star RAW for Vitra

G star raw vitra

I’m really diggin’ this special edition furniture collection of nine classics by Jean Prouvé, remixed by G-Star RAW for Vitra. I’m a fan of G-Star clothing and I’m fascinated by how the furniture feels right in line with the G-Star brand. This is a great collab.

The collection is going to be available for one year at The Conran Shop starting in October.