Polaroid Branding

Polaroid Branding

In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton.

To my enjoyment, Paul has blog where he’s written about the branding and gives a little insight on what went into developing this brand. This info is pure gold, and hopefully it remains available for a long time.

Ruedi Rüegg 1936 – 2011

Ruedi Ruegg

We have lost another brilliant graphic designer, who was one of the pioneers of the International Typographic Style. Swiss graphic designer Ruedi Rüegg passed away on October 14th, 2011. Here’s a little note written by his good friend, Fritz Gottschalk.

He was a partner at the legendary agency, Müller-Brockmann & Co., and he published one of my favorite ABC Verlag books, Basic Typography.

His work still has a huge influence on me, and I will always cherish it.

He will be missed. RIP.