Good Design, Good Business – Geigy Exhibition

Geigy

Honestly, I can’t get enough of the awesome work done by the Swiss chemical company Geigy. Their in-house design studio was a pioneer of the International Typographic Style during the 1950s and 1960s.

Earlier this year the Design Museum Zurich held an exhibition that featured much of this amazing work. The exhibit coincided with one of my favorite design books of all-time, Corporate Diversity : Swiss Graphic Design by Geigy. If you don’t have this book, you need to get a copy. It’s a must have. There’s a Flickr group with photos of the exhibit, as well as a nice online gallery on the Dwell site. A short film was also made about the exhibit.        

Brooklyn Fare

Brooklyn Fare

Mucca Design has created a stunning package design for Brooklyn based gourmet store, Brooklyn Fare. The branding features a proprietary typeface by Mucca called Fare Serif that is used everywhere and a 4 color system. Another aspect of the minimalist branding that I love is the edgy, humorous tone of the copy.

You can see more of this project on the Mucca newsletters as well as the Eat Me Daily blog.