Naturalis x5

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I try really hard not to post work that’s been heavily blogged about on other design sites, but sometimes I do make exceptions. This is one of them.

Rich Lyons, AKA Breakmould, is now working at Sea and he contacted me about Naturalis, a sexy new promo that they’ve just finished up for the UK paper company GF Smith.

The 24 page promo is printed on the GF Smith’s Naturalis Smooth Absolute White (330gsm/160gsm) and features Pearlescent foiling on the front and back covers. The launch is to be accompanied by a limited edition of 200 posters, also featuring foiled text.

The fifth in the series of ‘Naturalis’ from GF Smith features compelling photographs by celebrated Art Director Peter Saville and artist Anna Blessmann at the Tulis Russell paper mill in Fife.

Naturalis x5 is launched on November 5th in Manchester. Contact GF Smith for further details.

You can check out more photos of the work at my Flickr page.        

Never Ending Friending

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I absolutely hate MySpace. Between the ugly designs and the terrible usability, it’s a nightmare of an experience. That’s why it’s refreshing to see MySpace associated with something that’s smart and visually pleasing.

Area 17 was recently hired to develop the brand identity for a MySpace initiative called Never Ending Friending. Here’s some info on the initiative.

Depending on your vantage point, social networking means something completely different – a fad, tool, disruption, opportunity or some combination of them all. In 2007, MySpace embarked on a nationwide “listening tour” in order to create qualitative research among users of social networks. Additionally, they fielded a quantitative study among a national sample of social networking users and non-users. Together, these two methods uncovered a myriad of motivations, attitudes and behaviors that were presented through a book and at an exclusive private event in Beverly Hills.

Area 17 designed a book as well as all the printed materials for the event. Great use of Avant Garde and geometric shapes.