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Whitney Museum Graphic Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Whitney Identity

Exper­i­men­tal Jet­set recently launched a new web­site with a ton of amaz­ing new work. One of the projects that stands out for me is the iden­tity work they did for the Whit­ney Museum of Amer­i­can Art in NYC. EJ devel­oped the graphic iden­tity, and Whitney’s in-house design team used the sys­tem to design all the pieces.

I’m going to have to visit the museum and grab as much printed stuff as I can. Looks stunning.

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