The 1972 and 1976 Olympics are often referred to as having the best graphic identity systems, but the one for the 1968 Olympic Games in Mexico is often overlooked. It’s right up there, in my opinion. The excellent site, Graphic Ambient, has a great visual overview of the identity system, including a list of the design team.
8 thoughts on “1968 Mexico Olympics”
68 Olympics have been inspirational indeed; identity for the Museum Boijmans van Beuningen gives a firm nod to Mexico.
You’re right, this work is beyond brilliant. Sad story: Lance Wyman opened an exhibition of this identity at my old Art School this year AND I NEVER MADE IT. However, it did enable me to unlock the ‘Total Idiot’ badge on foursquare.
I went to an interesting lecture that Lance Wyman gave for D&AD a few years ago. For anyone interested in him check his work out here:
i’ve never seen such a complete collection for this olympics, it’s awesome to see what was happening here 40 years ago (overlooking the students’ massacre, that’s another story)
gracias por el post!
*those inflatable balloons are incredibly good!
Cool and interesting work. I liked very much.
Great, Interesting piece this!
I have seen most of the posters and logos of olympics and found the Russia 1980 poster the best. The work is exemplary, creative and unique owing that it was done 30 years ago.
Wow that typeface is amazing. Also the logo design is pretty awesome. I wish I was designing in that era of graphic design history.
Totally agree. Mexico would have to be my favourite.
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