Mash Creative 2011 Limited Edition Calendar


Mash Cre­ative have released a 2011 ver­sion of their beau­ti­ful lim­ited edi­tion ‘min­utes’ cal­en­dar, a suc­ces­sor to last years suc­cess­ful 2010 ‘sec­onds’ cal­en­dar. This one has been printed with glow in the dark ink so you can enjoy it at any time of day.

When I posted about last years ver­sion, it stirred up a small debate about the design and func­tion of the cal­en­dar, so here’s an excerpt from Mash on their thought process:

The human race seems to be obsessed with time, it’s the one thing we never seem to have enough of. The year ‘Twenty Eleven’ (2011) is made up of five hun­dred and twenty five thou­sand, six hun­dred min­utes, that’s an aver­age of around fourty three thou­sand, eight hun­dred min­utes a month. Our cal­en­dar has been designed to be a typo­graphic rep­re­sen­ta­tion of the year, each month has been bro­ken down into min­utes which have been listed below each month name. The jum­bled title text at the top of the poster con­tin­ues the theme from last years cal­en­dar and has been influ­enced by old ana­logue flip clocks. The cal­en­dar has been printed with glow in the dark ink allow­ing the design to take on a com­pletely dif­fer­ent look at night. Using the idea of side­real time (star time) the high­lighted months glow like a con­stel­la­tion of stars.

Expertly screen printed by Bob Eight Pop — each poster has been printed in white and glow in the dark ink and printed onto high qual­ity 160gsm Raven Black Kaskad. Each poster is hand num­bered and signed by the designer.

You can grab one of these beau­ties from Counter Objects.

3 Comments on "Mash Creative 2011 Limited Edition Calendar"

  • Very cre­ative, will surely crank up your head!

  • tavo says

    every­thing they do is the same.
    hel­vetica (or alte haas) + black bg.
    as well as every­body else.


  • Paul says

    Tavo, that’s not Helvetica.