Mash Creative have released a 2011 version of their beautiful limited edition ‘minutes’ calendar, a successor to last years successful 2010 ‘seconds’ calendar. This one has been printed with glow in the dark ink so you can enjoy it at any time of day.
When I posted about last years version, it stirred up a small debate about the design and function of the calendar, so here’s an excerpt from Mash on their thought process:
The human race seems to be obsessed with time, it’s the one thing we never seem to have enough of. The year ‘Twenty Eleven’ (2011) is made up of five hundred and twenty five thousand, six hundred minutes, that’s an average of around fourty three thousand, eight hundred minutes a month. Our calendar has been designed to be a typographic representation of the year, each month has been broken down into minutes which have been listed below each month name. The jumbled title text at the top of the poster continues the theme from last years calendar and has been influenced by old analogue flip clocks. The calendar has been printed with glow in the dark ink allowing the design to take on a completely different look at night. Using the idea of sidereal time (star time) the highlighted months glow like a constellation of stars.
Expertly screen printed by Bob Eight Pop – each poster has been printed in white and glow in the dark ink and printed onto high quality 160gsm Raven Black Kaskad. Each poster is hand numbered and signed by the designer.
You can grab one of these beauties from Counter Objects.
4 thoughts on “Mash Creative 2011 Limited Edition Calendar”
Very creative, will surely crank up your head!
everything they do is the same.
helvetica (or alte haas) + black bg.
as well as everybody else.
Tavo, that’s not Helvetica.
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