Modern Publicity


For­mer Art Direc­tor of Mon­o­cle mag­a­zine, Ken Leung, has received a lot of atten­tion recently on his new con­sul­tancy called Mod­ern Pub­lic­ity. And right­fully so, his work for Mon­o­cle is stun­ning. But per­son­ally I find the iden­tity work for Van­ity Fair to be the best piece in the portfolio.

Ken sent me some back­ground on the project:

As a back­ground to the project, I was com­mis­sioned by Gray­don Carter at Van­ity Fair to pro­pose a redesign for the mag­a­zine – the brief was left open to see what I would come back with.

Given such an amaz­ing oppor­tu­nity, I envi­sioned the project as not just a mag­a­zine redesign but a com­plete brand relaunch, also propos­ing an accom­pa­ny­ing cor­po­rate iden­tity pro­gramme. I wanted the sta­tionery to feel time­less, intel­li­gent and reflec­tive of the magazine’s her­itage, whilst also being fresh and mod­ern in it’s use of colour.

I think Ken accom­plished exactly that. The iden­tity has a time­less and sophis­ti­cated look, at the same time feels mod­ern and min­i­mal. Love it.        

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