Former Art Director of Monocle magazine, Ken Leung, has received a lot of attention recently on his new consultancy called Modern Publicity. And rightfully so, his work for Monocle is stunning. But personally I find the identity work for Vanity Fair to be the best piece in the portfolio.
Ken sent me some background on the project:
As a background to the project, I was commissioned by Graydon Carter at Vanity Fair to propose a redesign for the magazine – the brief was left open to see what I would come back with.
Given such an amazing opportunity, I envisioned the project as not just a magazine redesign but a complete brand relaunch, also proposing an accompanying corporate identity programme. I wanted the stationery to feel timeless, intelligent and reflective of the magazine’s heritage, whilst also being fresh and modern in it’s use of colour.
I think Ken accomplished exactly that. The identity has a timeless and sophisticated look, at the same time feels modern and minimal. Love it.