Former Art Director of Monocle magazine, Ken Leung, has received a lot of attention recently on his new consultancy called Modern Publicity. And rightfully so, his work for Monocle is stunning. But personally I find the identity work for Vanity Fair to be the best piece in the portfolio.
Ken sent me some background on the project:
As a background to the project, I was commissioned by Graydon Carter at Vanity Fair to propose a redesign for the magazine – the brief was left open to see what I would come back with.
Given such an amazing opportunity, I envisioned the project as not just a magazine redesign but a complete brand relaunch, also proposing an accompanying corporate identity programme. I wanted the stationery to feel timeless, intelligent and reflective of the magazine’s heritage, whilst also being fresh and modern in it’s use of colour.
I think Ken accomplished exactly that. The identity has a timeless and sophisticated look, at the same time feels modern and minimal. Love it.
I agree, this is stunning. Really like the pop up wedding invite on their site too!
Can’t say I’m particularly feeling the Vanity Fair identity. The type doesn’t seem to have anything about it that makes it a mark rather than just a string of letters.
This is lovely though:
http://www.modernpublicity.net/corporate-identity/nnn
I freaking love this thing. Two Winkleresque thumbs up