UK agency Red Design has sent me a sneak peak at the sexy new identity they created for music promotion company, Do. Here’s what they had to say about the project:
We developed a completely black and white identity which is in keeping with the bold and stripped back tone. Where possible we pushed this even further in a front and back reversed theme.
The mark is modular so for each application the supporting type changes slightly to encompass the name of the night that is being promoted. In other applications such as the stationary the name is replaced with the name of the card holder.
The stationary was printed on GF Smiths Colorplan stock. We duplexed an ebony and white stock and used a white foil block on the ebony side to ensure a high end black and white finish. The logo and contact information was printed in reverse on the back to continue the reversed theme.