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    chocolat_factory

    Chocolat Factory Identity System

    August 17th, 2009

     

    Here’s an great example of a well designed graphic identity that doesn’t over do it and supports the content. Designed by Ruiz+Company for Spanish chocolate company Chocolat Factory, the identity features a clean sans-serif (which looks like DIN) and a wonderful color palette. Reminds me of the gorgeous identity system for Brooklyn Fare.  


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    8 Comments

    1. Magnus Klahr

      August 17, 2009 at 5:02 pm

      I agree, the color palette is very nice. Tasty yet refined!

    2. Prkk

      August 18, 2009 at 1:51 am

      clean&excellent! (sorry to be the one, but — ‘sans-serif’)

    3. Rob

      August 18, 2009 at 4:41 am

      Really nice identity. It’d make me want to buy one of each. Well, except for the one called ‘grenade’. I’d be frightened of it blowing up.

    4. hawken king

      August 20, 2009 at 12:59 am

      Reminds me of a whole-sale rip of the impressive chocolate ident by Groove Visions last year here in Japan…

      http://1.bp.blogspot.com/_oM6C3FaX8K8/Ru8mJaL-KBI/AAAAAAAAAzA/L5bx78EMvVU/s1600-h/Bild+1.png

    5. Daniel

      August 20, 2009 at 5:56 am

      Reminds me a lot of the branding of British Kshocolat
      http://www.kshocolat.co.uk/


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