Stereo Creative

stereo_creative.jpg

Folks, sorry for the slow week. I got hammered at work and didn’t have much time to post. But I do have some juicy work from London based branding agency, Stereo. Pictured above is a nice site they’ve created for Consolidated PR, though I do see some widows in there. Also, be sure to check out the work they did for Half Each.        

11 Comments on "Stereo Creative"

  • Jonathan says

    That’s a pathetic rip-off of the schematic site (which I’m sure rips off someone else… It’s always a cycle..)

    Check it and compare: http://www.schematic.com/

    • I’ve seen a bunch of sites that do this. I doubt Schematic came up with it.

  • Matthew says

    Apologies for the widows Antonio but we supplied the client with their own CMS system and the clients eyes aren’t always as good as a designers : )

    Jonathan, sorry you feel that about the site, but this was a much bigger project than copying one single website and we have been using such flash techniques for many years now – it’s nothing new. Everything we do is concept driven and the concept derived from the company’s name and so we wanted to consolidate the site into one page. Thanks.

  • Nice work guys, keep it up.

    In response to Jonathan, I think what he meant to say was,

    “Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery – celebrate it if you feel like it.”

    I’m a firm believer in transcendent design, by that I mean, you take an idea, an old idea, someones idea, and improve on it how you see is fit. It’s this collaboration that leads to great things.

    There is a proverb, ha, I sound like some mad hattter now. Anyway, it goes something like, ‘travel alone to go fast, but together to go far’. By learning from one another and by building on eachother’s Ideas we will all develop as both the teacher and the student.

    Enough of my rants, Keep up the good work and by the way Jonathan phrased his response it reeks of bitterness.

  • Chris says

    It’s a very beautiful site, much nicer than the schematic site. Having said that, the site is over 3MB, before you can look at anything and this is my only gripe in totally relying on Flash, the site isn’t very Google friendly. With no real semantic information, all Google sees is some flash code and few links with very little information.

    Ahh, now I look a little bit deeper, there is some nice JavaScript being used to handle SEO. Having said that, I’m still not convinced, until Google welcomes Flash content with very open arms, I would consider it bad practice not to provide alternative content.

  • Frank says

    Widows are not really an issue on such narrow text columns 🙂

  • Josh says

    Might be able to do this with a huge set of sliding panels instead of flash more effectively?

    Didn’t take too long to load it but it runs really sluggish on my side, and I have a pretty good computer…

  • @Matthew
    No problem at all dude. Great work.

    @Frank
    Widows should be avoided in all lengths of text. The only place where a widow is acceptable is in a title or headline.

  • Frank says

    @Antonio
    Jost Hochuli & Robin Kinross accept widows in footnote and indices columns compromising of no more than four words in their book ‘Designing Books, practice and theory’. (http://hyphenpress.co.uk/)

    What creates a widow is the effect of it looking lost. This effect diminishes the narrower the text column. Ultimately it is down to human judgment.

  • Brent says

    Looks like a rip off of http://www.schematic.com/ ???

  • freeformed says

    yikes. i hate seeing rip-offs.

    http://www.schematic.com

    even the navigation is virtually the same