Thirteen Ways of Looking at a Typeface

Here is a brilliant article by Michael Bierut on different reasons why we choose certain typefaces. I personally only use a handful of typefaces for my work, Helvetica, Avant Garde, Gravur, Futura and Univers. Sometimes I’ll throw in other typefaces or if a specific client or project requires a specific one I’ll change it up, but for the most part these are my main guys.        

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