I’m really not sure what this is about. I think they are a series of episodes about two brothers who live in a houseboat, in a field, who eat ceral and drink milk. Very strange but at the same time very funny and interesting. It’s all seems to tie back to Lincoln/Mercury cars but I’m not sure if this is a new campaign to promote the cars. Weird. What makes it even weirder is that there are two separate sites for this. Check it out.