Design is powerful. Most people in this world don’t even know how powerful good design can be. It can be addictive like a drug. It can suck you in and make you do things without you even knowing. Design can make you buy something you don’t need or it can make you visit a place you don’t even care for. It happens to me all the time, and I know it’s because of design, and I love it. I welcome it.
Take for example this stunning packaging and store branding design by BVD for a cafe in Sweden. It’s gorgeous, absolutely stunning in my opinion. Black, white and flush left, ragged right type. Perfect.
For one, I would hang out in this cafe all day long, it looks like typography heaven. I’d eat breakfast, lunch and dinner in this place just so I could appreciate and enjoy the beautiful design work. I would then buy all sorts of things I don’t need just so I could get my hands on the brilliant packaging. I would be possessed. That’s how powerful good design can be.
By the way, who can name the typeface they’re using?
Anyway, check out BVD’s excellent portfolio, especially this.