Posts Tagged with “racing”

Munich 90

Ruby Munich 90

Ruby Munich 90

Ruby, mak­ers of fine motor­cy­cle hel­mets and acces­sories, is cel­e­brat­ing the 90th anniver­sary of BMW Motor­rad with their lim­ited edi­tion Munich 90 col­lec­tion. The col­lec­tion of hel­mets fea­ture the color schemes of BMW’s leg­endary rac­ing motorcycles.

These are stun­ning, and very expen­sive, but could be nice as a dec­o­ra­tive piece in the home. I’ve always been a sucker for BMW’s rac­ing stripe graph­ics.



These incred­i­ble pho­tos are part of an edi­to­r­ial series shot by Vienna based stu­dio, ate­lier olschin­sky, for Nev­er­the­less Mag­a­zine. The color tones through­out the series are breathtaking.

Buddy Carr 66 Signature Model


The “66″ is the lat­est skate­board I designed for Buddy Carr Skate­boards. It’s Buddy’s sig­na­ture model, so he’ll be rip­ping it up on one at the pools across SoCal.

Lately, Buddy and I have been inspired by GP rac­ing graph­ics from the 60s and 70s. I’ve always loved the light blue and orange color scheme of the Ford GT40 Gulf Oil, so I used that as inspi­ra­tion for this board. The design mor­phed into the final angled ver­sion after a few rounds of ideas that played off the sim­ple clas­sic rac­ing graph­ics. The text is set in Univers Ultra Con­densed, which really com­pli­ments the design.

As always, it was a blast design­ing this. You can check out more pho­tos and info or buy a com­plete at Buddy Carr Skate­boards.

L’Esigenza Della Velocità


Buddy Carr Skate­boards just released L’Esigenza Della Veloc­ità, a new long­board that I designed for them. The board fea­tures an inno­v­a­tive flush mount truck sys­tem that low­ers the deck height, giv­ing the rider bet­ter sta­bil­ity and control.

In Ital­ian, “L’Esigenza Della Veloc­ità” means “The Needs for Speed”, and that’s were I pulled most of my inspi­ra­tion from. I’ve always been inspired by the beau­ti­ful graphic design and gor­geous color palettes present on rac­ing cars from the 60’s and 70’s, and I tried to pay trib­ute to that min­i­mal aes­thetic is this design. It rep­re­sents a time when graphic design was sim­pler and not bloated like it is today.

For the col­ors, I’ve been want­ing to use a flu­o­res­cent Pan­tone for some­time now and the color Pan­tone 805 seemed to make sense for this piece. Cou­pled with a dark gray, I think it cre­ated a nice mod­ern touch to the retro design. 805 is stun­ning in person.

For the lay­out, I com­posed the ele­ments using the Golden Ratio. Might seem like overkill for some­thing like this but it pre­sented a pretty inter­est­ing com­po­si­tion that felt bal­anced to me. Here’s a screen­shot of the guides in my Illus­tra­tor file that I cre­ated using the Golden Ratio. Because of the lim­ited space on skate­boards, I usu­ally end up crop­ping ele­ments to cre­ate a more inter­est­ing visual. I tried lay­outs where all the ele­ments lived within the space, but that felt too unnat­ural and claus­tro­pho­bic. Hav­ing ele­ments bleed off the skate­board gives a sense of open­ness that I pre­fer. The check­ered flag graphic and 805 color are con­tin­ued onto the wheels to give the pack­age a uni­fied look.

When it came time to think about the typog­ra­phy, I knew that I wanted to design a type­face myself. Tak­ing inspi­ra­tion from vin­tage rac­ing graph­ics, I designed a sans-serif that exhibits con­tem­po­rary fea­tures, but that still retains that vin­tage feel. At least I think it does. My plan is to cre­ate a full type­face out of this, but we’ll see how that goes.

As with the other boards I’ve designed for Buddy, this was blast to do and I’m look­ing for­ward to cre­at­ing some new designs for the lineup. We’re already in early phases of a new deck that con­tin­ues this retro race aes­thetic. Stay tuned!

For more pic­tures of the Velocita board, and to buy one, head over to the Buddy Carr site.