Posts Tagged with “logo”
Drool. The folks at Container List posted some photos of a PBS Identity Manual created by Chermayeff & Geismar back in 1984. The manual is part of the Milton Glaser Design Study Center and Archives at the School of Visual Arts in NYC. I wonder if non SVA folks can get access to the archives. Would love to study this manual in person.
The timeless CN mark was designed by Allan Flemming in 1959. The story goes that Fleming came up with the design while traveling on a New York-bound airplane, where he sketched the idea on a cocktail napkin.
Graham Smith put together a great write-up on the history of the logo, with some links to more resourceful information.
The 1972 and 1976 Olympics are often referred to as having the best graphic identity systems, but the one for the 1968 Olympic Games in Mexico is often overlooked. It’s right up there, in my opinion. The excellent site, Graphic Ambient, has a great visual overview of the identity system, including a list of the design team.
14/41 — 14 Years, 41 Logos is the first book from Mash Creative founder Mark Bloom. Produced as a limited run, the book showcases 41 of his favourite logos designed during a 14 year career. Includes five golden rules of logo design and an insight into how he approaches an identity brief. 148mm x 210mm, 100 pages, P.U.R bound with white foil debossed logo to the cover, this beautiful soft back book has been printed with an enticing mix of GF Smith Colourplan and Olin rough papers.
Available to buy from here.
When Paul Rand designed the NeXT logo in 1986 he developed a proposal book for Steve Jobs, that explained the process that led him to the final design. I’m not a fan of the logo, but reading about Rand’s thinking and thought process, and what influenced his decisions, is pretty damn interesting. Damn smart designer, he was.
I love looking at logo specs like this one for the VW logo, which is one of my favorite marks. It gives you some insight into how the logo was created. Graham Smith took the time to recreate this sheet into a downloaded file.
Burton Kramer is a graphic designer living in Toronto that played an important role in bringing the International Typographic Style to Canadian design during the 60s and 70s. He’s most famous for the excellent logo that he designed for the Canadian Broadcasting Corporation in 1974, which is pictured here. You can see some more examples of the logo use as well as a video of the logo sequence seen on TV. The Center for Contemporary Canadian Art has an excellent online archive of Kramer’s work.
I love finding gems like this.
Anton Stankowski was a Germany designer and teacher who pioneered constructive graphic design and is probably best known for designing the wonderful Deutsche Bank logo, which makes excellent use of a grid. I also love how he used basic geometric shapes to create the visuals.
David has some hi-res images of Stankowski’s work. Beautiful.