Socio Design

Socio Design

Socio Design

Socio Design

Socio Design

Socio Design

Here is another small design studio based out of London, that’s producing amazing work. Socio’s work is simply stunning. Not a single piece is subpar, and the level of detail that went into every project is astonishing.

This is the kind of work that you look at and makes you think “man, I suck!”. It definitely made me feel that way, dammit! But that’s a good thing. I think every once in awhile we all need someone or something to let us think that we suck. It motivates.

A Responsive AisleOne

New year, new design. I’ve been wanting to redesign the site for a few months now with five goals in mind:

  • Strip it down and make it more minimal
  • Improve typography
  • Make it responsive
  • Allow for bigger images
  • Allow for non-image posts

This new design addresses all five.

Because I don’t have very much free time these days, I started with a purchased theme and modified it to my liking. Visually, I simplified it a great deal. Some might think it’s too minimal, maybe even boring, but I think it serves its purpose well. The typography is greatly improved. The entire site is set in Proxima Nova, which at larger sizes is a pleasure read. No more tiny type. The main text is now set at a large size with spacious leading to make reading easier.

Now that mobile devices are a large part of everyday life, I wanted the site to be responsive. Unlike the previous design, this new design presents an optimal viewing experience on a phone, tablet, and desktop browser.

It also allows for more flexibility in terms of post formats. The previous design I was constrained within a 450px column for the images, so it didn’t allow for larger images. With the new design I can post images up to 690px wide. Bigger images means more details. I also want to make more posts that are just text, for example quotes or this post. This single column design presents text only posts in a better way. Videos also work well, so expect to see more video posts in the future.

Overall, I’m pretty happy with this new design, and I think you will be as well. I’ve tested it as much as I could, but I’d love to hear from you folks on what you think and if you see any issues.

Enjoy.