Great article by Steven Heller of the NY Times on the typeface used in John McCain’s presidential campaign. The McCain logo is set in Optima Bold and Heller asked a few designers, which include Michael Bierut, Ellen Lupton and Matthew Carter, two questions: What does Optima say about John McCain? And should this, or any, candidate be judged by a typeface?
I’m not a fan of Optima or McCain for that matter, but it’s definitely an interesting read.
Rob wrote it to let me know that he’s updated his site Lifter Baron with some new work and a shiny new design.
Nice typography and design work by Philadelphia based agency Print Liberation.
Richard wrote in to tell me about this phenominal Flickr collection of logos from the 70’s. Drooooool. I’m going to have to really sit down this weekend and go through each page. I can’t wait. I have to see if I can find that book.
Here’s another rare gem that I managed to find. Signet Signal Symbol, by Walter J. Diethelm and published in 1984, is a book displaying commercial and cultural signs, symbols, logos and icons. What makes this book very unique are the three translucent pages featuring actual design sketches from the designers. An excellent insight into the process and evolution of the designs. Book itself is pretty rare but it makes an great inspirational tool for I need to sign logos and icons.