Posts Tagged with “logotypes”

McCain’s Typeface

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Great article by Steven Heller of the NY Times on the typeface used in John McCain’s presidential campaign. The McCain logo is set in Optima Bold and Heller asked a few designers, which include Michael Bierut, Ellen Lupton and Matthew Carter, two questions: What does Optima say about John McCain? And should this, or any, candidate be judged by a typeface?

I’m not a fan of Optima or McCain for that matter, but it’s definitely an interesting read.        

Update: Lifter Baron

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Rob wrote it to let me know that he’s updated his site Lifter Baron with some new work and a shiny new design.        

Print Liberation

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Nice typography and design work by Philadelphia based agency Print Liberation.