In December of 1976, Dieter Rams gave a speech titled “Design by Vitsœ” in New York City about his work with Vitsoe. He also outlined much of his design thinking, which later evolved into his 10 Principles for Good Design.
Vitsoe has released the full transcript of the speech to celebrate Rams’ 80th birthday on May 20th. It’s a must read.
“users – not consumers” enough said.
Ooh, nice catch.