Excellent packaging design for Silcon cream by Brian Sadgrove & Lyndon Whaite done in the 1970s.
Graphis Packaging 3 features this.
One of the best books (as with 2 and 4) on the discipline.
This doesn’t even look like the seventies. It looks a lot more modern. That’s pretty fantastic.
Packaging design must be good and fit for the product we are packing. A product can be solid and wet too. So Packaging need to be good enough.