Twitter Flickr Tumblr Pinterest

Designed By Apple

At the start of this year's WWDC keynote, Apple showed this great video that describes the emotion that goes into creating each product. The video is aesthetically beautiful, and the motion graphics along with the sound design make it a joy to watch. I've watched this over and over again. I wonder who created it. Anyone know?

8 Comments on "Designed By Apple"

  • John says

    Most likely TBWA\CHIAT\DAY’s Media Arts Lab.

  • Brian says

    While I agree that it was likely cre­ated by Apple’s ad/design agency, I was imme­di­ately reminded of Chill­ingo LTD’s game, “Con­tre Jour.” Beau­ti­fully done, one way or the other.

  • Thomas says

    Cre­ated by TBWA / Buck I believe.

    Really beau­ti­ful.

  • Hi Thomas, do you know that for sure, or just a guess?

  • Thomas says

    Hey! I was inter­ested too, accord­ing to adweek​.com these are the credits:

    Agency: TBWA\Media Arts Lab
    CCO: Dun­can Mil­ner
    ECD: Eric Grun­baum
    GCD: Chris Ribeiro, Drew Stalker
    ACD/CW: Brooks Jack­son
    AD: Danny Duran
    CW: Zane Miller, Rob Gold­en­berg
    Exec­u­tive Pro­ducer: Mike Refuerzo
    Agency Pro­duc­ers: Mal­lory Gor­don, Ben Bragg, Stephanie Gocke, Tessa Kocourek
    Production/Animation Co: Buck
    Direc­tor: Buck

    Hope that helps! :)

  • Dean says

    Looks like uni­ver­sal everything’s work to me

  • Bille says

    Well done. Reminds me of Wim Wen­ders’ Leica com­mer­cial.