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Minimal Diet Coke Packaging

Minimal Diet Coke Packaging

Diet Coke has announced that they’re per­ma­nently chang­ing the pack­ag­ing of the Diet Coke cans to this beau­ti­ful, min­i­mal and bold design cre­ated by Turner Duck­worth. The crop­ping and scal­ing of the logo cre­ates some inter­est­ing white space, and I this design will def­i­nitely stand out on the shelves. Diet Coke has reported that the new look is per­form­ing really well. More at Cre­ative Review.

Via Effek­tive

2 Comments on "Minimal Diet Coke Packaging"

  • Amaz­ingly good look­ing for such a main­stream corp…

    RB

  • I don’t like dark cola, but this design sure makes me want to at least *hold* the can. Nice.