Dieter Rams' 1976 Speech


In Decem­ber of 1976, Dieter Rams gave a speech titled “Design by Vitsœ” in New York City about his work with Vit­soe. He also out­lined much of his design think­ing, which later evolved into his 10 Prin­ci­ples for Good Design.

Vit­soe has released the full tran­script of the speech to cel­e­brate Rams’ 80th birth­day on May 20th. It’s a must read.

2 Comments on "Dieter Rams' 1976 Speech"

  • mary says

    “users – not con­sumers” enough said.

  • Ooh, nice catch.