7 thoughts on “The NeXT Logo

  1. When Paul Rand brought this proposal to Steve Jobs he “presented” it in a very unusual way. Instead of pitching the logo, Rand just slide this book over in front of Steve and watched quietly and he looked through and studied the pages.

    Supposedly not a word was said until Steve reached the end and got up and said “You’ve done it.”

    One of my professors told me this, I can’t comment on how much of an urban legend it is or isn’t, but it’s a nice story.

  2. Ben, that certainly does sound like an apocryphal tale, but a nice one nonetheless.

    I’m half an half about the NeXT logo. Sometimes I love it, sometimes I hate it.

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