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    IBM Smarter Planet Posters

    April 26th, 2011

     

    Here’s a great series of poster for the IBM Smarter Planet campaign, created by Ogilvy Paris. The posters make use of the excellent Lubalin Graph typeface by Herb Lubalin, and simple illustrations to form a stunning visual.

    Read more on Fonts In Use about how the typeface is used in the campaign.


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    3 Comments

    1. Dan

      Noma Bar if I’m not mistaken :)

    2. IBM posters have always been beautiful..Recently i remember they had a campaign that had lots and lots of beautiful logograms..forgot what the campaign was called and was about..If you have any idea, sir, please let me know :)


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