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L’Esigenza Della Velocità

velocita-longboard.jpg Buddy Carr Skateboards just released L’Esigenza Della Velocità, a new longboard that I designed for them. The board features an innovative flush mount truck system that lowers the deck height, giving the rider better stability and control. In Italian, "L’Esigenza Della Velocità" means "The Needs for Speed", and that's were I pulled most of my inspiration from. I've always been inspired by the beautiful graphic design and gorgeous color palettes present on racing cars from the 60's and 70's, and I tried to pay tribute to that minimal aesthetic is this design. It represents a time when graphic design was simpler and not bloated like it is today. For the colors, I've been wanting to use a fluorescent Pantone for sometime now and the color Pantone 805 seemed to make sense for this piece. Coupled with a dark gray, I think it created a nice modern touch to the retro design. 805 is stunning in person. For the layout, I composed the elements using the Golden Ratio. Might seem like overkill for something like this but it presented a pretty interesting composition that felt balanced to me. Here's a screenshot of the guides in my Illustrator file that I created using the Golden Ratio. Because of the limited space on skateboards, I usually end up cropping elements to create a more interesting visual. I tried layouts where all the elements lived within the space, but that felt too unnatural and claustrophobic. Having elements bleed off the skateboard gives a sense of openness that I prefer. The checkered flag graphic and 805 color are continued onto the wheels to give the package a unified look. When it came time to think about the typography, I knew that I wanted to design a typeface myself. Taking inspiration from vintage racing graphics, I designed a sans-serif that exhibits contemporary features, but that still retains that vintage feel. At least I think it does. My plan is to create a full typeface out of this, but we'll see how that goes. As with the other boards I've designed for Buddy, this was blast to do and I'm looking forward to creating some new designs for the lineup. We're already in early phases of a new deck that continues this retro race aesthetic. Stay tuned! For more pictures of the Velocita board, and to buy one, head over to the Buddy Carr site.      

8 Comments on "L’Esigenza Della Velocità"

  • I’m not sure about the fact that “L’esigenza della veloc­ità” could be the right (or the best) trans­la­tion for “Need for speed”. It’s a lit­eral trans­la­tion, so I can’t say it’s wrong, but it doesn’t make much sense in Italy. “Esigere” means need­ing some­thing from some­one, while “the need for speed” is more intro­spec­tive. I think it’s more about terms like “bisogno”. How­ever I would give a chance also to another seman­tic sphere such as “deside­rio”, “sete”, “voglia”.

    How­ever, great job with the visual…

  • This is my least favourite of the three you’ve done for Buddy Carr but still a great-looking board nonetheless.

    I kicked myself for not get­ting the Hello board when I first saw it. Any chance of a re-issue…?

  • Thanks guys.

    Mat­teo, I con­sulted with my mother on the trans­la­tion. She was born and raised in Italy and has a mas­ters in edu­ca­tion, so I’m hop­ing her trans­la­tion was accu­rate. But she did have the same points as you and at the end she rec­c­om­mended this ver­sion. The other Words really don’t make sense when you really ana­lyze them.

  • Awe­some! I love the type­face… It appears like to have fea­tures from Din and Neo Tech. Hope to really see a full type face of it! :)

    Great job!

    Keep it up!

  • Amaz­ing look­ing deck. This is prob­a­bly my favorite graphic design of the three BC boards you’ve done, though The 39 still has my favorite shape. Wish I could have a meld of those two.

    Amaz­ing work. I’m floored.

  • Anto­nio, tell your mother she did a great trans­la­tion. Really!

    My point was just due to the fact that here in Italy we don’t use a native equiv­a­lent for the “need for speed” phrase, so every trans­la­tion just sounds… ehm… forced, in a cer­tain way.
    The other words I sug­gested, trust me (or just trust my PhD in Ital­ian Lit­er­a­ture), make sense with “di veloc­ità” (espe­cially “sete” and “deside­rio” even if they are not lit­eral trans­la­tion of “need”) and they fit very well with the context.

    How­ever — as I said — I love the over­all work, espe­cially the font face and the check­ered flag.

    Kudos.

  • graham page says

    hey i got one these and shred­ded our local hill toinght. It looks and rides so much like a deck i dsigned and pressed recently i was stunned. Works lush out of the box, but i added harder rear bushes to help at top speed. Lovely deck, sounds nuts at higj speed. Must be the hard wheels.

  • Filippo says

    Ciao Anto­nio,

    you did a great job, really styl­ish.
    Any­way, what made me write this com­ment is the ital­ian trasla­tion you gave for “The need for speed” but I see that Mat­teo already pointed out the same issues I was feel­ing.
    It’s really a dif­fi­cult one but I’d vote for “Sete di veloc­ità”.
    “L’esigenza della veloc­ità” sounds strangely like “The needs of speed” or some­thing like that.

    Saluti dall’Italia